1. The aim of the digital marketing specialization is to prepare and equip specialized professionals in the field of digital marketing to meet the increasing demand for digital marketing students in various economic and social sectors, both in the public and private sectors.
2. Understanding and comprehending the core concepts and applications in the field of marketing and digital marketing.
3. Acquiring the ability to analyze marketing phenomena and issues in general, and digital marketing in particular.
4. Developing skills in digital marketing and its various tools and techniques to succeed in the field.
5. Enhancing the ability to conduct digital marketing research and build marketing information systems using relevant computer and software applications. Strengthening the capacity to handle digital marketing data and utilize data extraction tools to prepare comprehensive marketing plans.
6. Acquiring skills in using information technology for communication and engagement purposes in marketing.
7. Committing to professional ethical values and emphasizing social responsibility in marketing and digital marketing processes, avoiding deceptive and misleading marketing practices.

1. Digital marketing graduates will have a deep understanding of key digital marketing concepts, including search engine optimization (SEO), social media marketing, content marketing, email marketing, online advertising, analytics, and conversion optimization.
2. Proficiency in various digital marketing tools and technologies. This includes knowledge of marketing automation platforms, content management systems (CMS), customer relationship management (CRM) software, web analytics tools, email marketing software, and social media management platforms.
3. Digital marketing relies heavily on data analysis. Graduates will be adept at analyzing and interpreting marketing data to measure campaign performance, identify trends, and make data-driven decisions. Skills in Google Analytics, data visualization, and statistical analysis are valuable.
4. Digital marketing professionals need to think strategically and develop effective marketing strategies. They will have the ability to analyze market trends, identify target audiences, craft compelling messages, and develop integrated marketing campaigns across various digital channels.
5. Strong creative and content skills are crucial in digital marketing. Graduates will be able to create engaging and persuasive content for websites, social media, emails, ads, and other digital platforms.
6. Effective communication and collaboration skills are important for working in cross-functional teams and managing client relationships. Graduates will be able to communicate clearly, present ideas, and collaborate with colleagues, clients, and stakeholders.

1. Digital Marketing Specialist/Manager
2. Social Media Manager
3. Content Marketing Specialist
4. SEO Specialist
5. Email Marketing Specialist
6. Digital Advertising Specialist
7. E-commerce Specialist
8. Web Analytics Specialist
9. Digital Marketing Consultant
10. Digital Marketing Strategist
11. Online Marketing Manager
12. PPC (Pay-Per-Click) Specialist
13. Digital Campaign Manager
14. Brand Marketing Manager
15. Influencer Marketing Specialist
16. Digital Marketing Analyst
17. CRM (Customer Relationship Management) Specialist

Everyone who has completed high school, successfully accepted admission and registered at the university, is accepted into the program.

Study Plan

Self-Guidance Card