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Master Degree

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Master Degree in Applied Marketing Management

Master Degree in Applied Marketing Management

The program is in line with the global, regional, and local orientation towards the digitization and computing of businesses in general, and marketing in particular, and specifically in the post-Corona age.

This program is also in line with the Cluster Development plan and sectoral and cross-sectoral strategies 2021-2023 and the updated Palestinian national policy agenda 2021-2023 approved by the Council of Ministers, which focus on Palestine's commitment to the requirements of the 2030 sustainable development goals (SDGs).

  • Meeting the growing demand from marketing, management and other disciplines students for a master's degree in applied marketing management in order to meet the demands of the technological revolution in the field of e marketing, particularly following the Corona era.
  • Providing advanced academic degree with solid applied content.
  • Creating flexible career paths that keep pace with rapid changes.
  • Providing a promising career future that simulates the requirements of modernity.
  • Providing efficient human resources in applied and digital marketing.
  • Transferring and localizing integrated marketing expertise to the Palestinian, regional and global market.
  • Improving remote employment options using the Internet, marketing information systems, and other cutting-edge applications.
  • Quick access to information about competitors in local, regional and global markets.
  • Managing the digital brand's popularity and promoting its outreach.
  • Marketing through digital channels such as social media and other channels.
  • Accuracy in the information related to the Palestinian market and other target markets.
  • Improving marketing services in the Palestinian market and target markets.
  • Improving marketing strategy and plan development capabilities in relation to the integrated applied marketing mix.

Marketing Manager Digital Marketing Manager Sales Manager Sales Supervisor Client Relations Manager Social media marketing manager Mobile Marketing Specialist Search engine optimization specialist Digital customer relation management Content social media management Analysis of Marketing Website Managing Digital advertising campaigns Digital Marketing manager Public Relations Officer Director of Market Studies/Marketing Research Brand design and management manager Entrepreneurial Business

Under construction

Under Construction

International Program:
Support and follow-up team for the international program: