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الـبــرنـامــج الدولـــــي
International Program

Bachelor Degree


Counseling and Mental Health


Arabic Language For Non-Native Speakers


Digital Marketing


Public Relations & Advertising


Business Administration


Arabic Language and Literature


Teaching Islamic Education

Business Administration

The specialization aims at providing students with knowledge and theories, and link it with the work environment through analyzing case studies and exploring simulation models to acquaint the students with knowledge related to planning, organization, orientation, supervision, follow up, assessment, finance, production, marketing, and management.

The specialization aims at providing students with knowledge and theories, and link it with the work environment through analyzing case studies and exploring simulation models to acquaint the students with knowledge related to planning, organization, orientation, supervision, follow up, assessment, finance, production, marketing, and management. The specializations aims to:

  • Introduce the various types of business organizations and their characteristics along with their fields of work, as well as analyzing the administrative tasks of planning, organization, orientation, management, coordination and supervision.
  • Set up policies concerning workforce such as, recruitment, training, salaries scales, incentives, and positions, in addition to designing policies concerning performance assessment to identify the best approach for improving the productivity of the staff.
  • Analyze international trade and its influential environmental factors.
  • Utilization of quantitative analysis packages and their computer applications in Business Administration.
  • Equip students with oral and written communication skills in Business English.
  • Analyze administrative strategies and policies in organizations.
  • Utilize scientific research to address and analyze administrative problems in organizations, and develop the students’ competencies in applied research and field research.
  • Highlight the role of entrepreneurship in developing the local community, and equip students with theories and practices of establishing new projects.
  • Utilize an analytical framework to study business organizations on international and local levels.
  • Explore the administration of multinational companies and connect the overall strategy of the company with the employment policy.

Studying for a business administration degree allows you to develop a broad understanding of business organizations and provides you with subject-specific knowledge in areas such as markets, customers, finance, operations, communication, information technology and business policy and strategy. You will gain many transferable skills on your course, including:

  • Introduce the various types of business organizations and their characteristics along with their fields of work, as well as analyzing the administrative tasks of planning, organization, orientation, management, coordination and supervision.
  • Set up policies concerning workforce such as, recruitment, training, salaries scales, incentives, and positions, in addition to designing policies concerning performance assessment to identify the best approach for improving the productivity of the staff.
  • Analyze international trade and its influential environmental factors.
  • Utilization of quantitative analysis packages and their computer applications in Business Administration.
  • Equip students with oral and written communication skills in Business English.
  • Analyze administrative strategies and policies in organizations.
  • Utilize scientific research to address and analyze administrative problems in organizations, and develop the students’ competencies in applied research and field research.
  • Highlight the role of entrepreneurship in developing the local community, and equip students with theories and practices of establishing new projects.
  • Utilize an analytical framework to study business organizations on international and local levels.
  • Explore the administration of multinational companies and connect the overall strategy of the company with the employment policy.

Business administration degrees off students an incredible variety of opportunities in the marketplace including:

  1. Project manager
  2. Human resources specialist
  3. Sales manager
  4. Sales representative
  5. Bookkeeping, accounting, auditing clerk
  6. Operations/general managers
  7. Business analyst
  8. Account manager
  9. Financial analyst

Everyone who has completed high school, successfully accepted admission and registered at the university, is accepted into the program.

Courses Description

Principles of Management 4101

It represents the foundation of Administrative Sciences, as it deals with the concept of management in terms of its importance, fields, history, the difference between the public administration and private business management, in addition to its relationship with other sciences. This course  also sheds light on the main theories in management namely, conventional and modern theories , and explains the most important functions of management in terms of administrative planning, its types and components as well as the process of administrative organization in terms of concept , goals and  elements . Moreover,  the course deals with  the difference between delegating and transferring authority  as well as  the determinants of the delegation and  coordination between organizational units, and the basics of administrative leadership theories and styles of leadership and its types, in addition to the basics of management decisions, and the basics of administrative communications . Finally , the course deals with  the concept of control and its types, and also talks about the functions of the financial establishment, production and marketing ,  personnel management and the function of public relations.

Principles of Marketing 4161

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets.

Principles of Economics 4121

Concepts and tools introduced in the course include determination of the market equilibrium, elasticity of demand, economic efficiency, the role of government, cost of production, and market structure. The course also covers macroeconomic issues including fiscal and monetary policies.

Principles of Economics (2) 4122

Macroeconomics is one of the two parts of economic theory, namely microeconomics and macroeconomics. Macroeconomics deals with the study and analysis of macroeconomic variables and phenomena that pertain to the national economy as a whole, such as national income, gross domestic product, the general level of prices, unemployment and others. Where macroeconomic policies constitute the general framework for the economic development of society. These policies aim to achieve full employment of economic resources, stability in the general level of prices, achieve sustainable economic growth, improve balance of payments conditions, and combat unemployment and inflation. The course explains fiscal and monetary policies to treat unemployment, deflation and inflation, as well as the international economy and economic development, and other objectives closely related to people's lives. The general objective of economics is to increase the general material well-being of people. Macroeconomics is also concerned with studying the economic problems facing society and searching for solutions to them, including the welfare and benefit of man.

Palestinian Economy 4421

The course talks about the economic developments in Palestine and the main features of the Palestinian economy and its development during the past decades, and the most important distortions that have afflicted it as a result of the Israeli occupation of the Palestinian territories, analyzing the performance of the overall Palestinian economy, domestic product and national income, analyzing the performance of the main economic sectors and their characteristics, and problems that hinder their growth and development. In addition to the external economic relations, the trade balance and the balance of payments, it also clarifies the prospects and requirements for development in Palestine, the challenges and problems that impede the comprehensive development process in Palestine, and the opportunities available for its success.

Principles of Accounting 4131

The measurement of business income (revenues and expenses) and financial position (assets, liabilities and equities), completion of accounting cycle and preparing basic financial statements. Emphasis is placed on financial reporting for decision-makers inside the organization according to IFRS.

Principles of Accounting (2) 4132

Intermediate Accounting I provides an in-depth study of the conceptual framework of accounting as it relates to recording, reporting, and disclosing financial information on the Balance Sheet, Income Statement, and Cash Flow Statement.

Principles of Statistics 0103

The course is an introduction to the principles of statistics and their application to problems in business and economics. The module discusses the data collection methods, the definition of the sample and the population, types of samples and methods selected, classification and display data graphically and tabular with a detailed study of measures of central tendency, dispersion, and skewness and principles of probability theory, random variables and discrete probability distributions, related probability distributions, and calculate the expected variation of these distributions, the study of sampling theory, correlation coefficients and simple linear regression.

Applied Statistics 1204

this course teaches students to take sets of data, describe them using a few numbers (including the mean, variance, and skewness), and then reach statistically justifiable conclusions about those data sets. Students should come away from the course with confidence in their ability to tackle basic applied statistics problems and with the fundamental knowledge needed to learn more in-depth statistical theory.

Production and Operations Management 4351

This course is a combination of Management, Industrial Engineering and Costs Accounting which deals with the Introduction to Production and Operations Management in terms of concept, historical development, and factors affecting productivity as well as analyzing production processes, decision-making, break-even analysis and applications or usages of management science. It also illustrates the strategies and plans used in operations management, methods of demand forecasting, how to plan production capacity of industrial enterprises, and ways of planning the production capacity in the service institutions using spread theory, and the mechanism of planning for the facilities sites. Finally , it addresses the internal organization of the plant in terms of its importance and types of industrial and service processes, methods and models of organizing the plant with a focus on the use of mathematical and statistical methods, and the design work system, human resource management, and ways of working.

Human Resources Management 4201

This course offers a vision to the concept of human resources management in contemporary organizations many of which are characterized by multiplicity of nationalities and races. It also provides justifications for the shift from personnel management to the concept of human resource management along with the roles carried out by the human resources department in terms of planning and organizing human resources as well as preparing and developing human resources in the light of contemporary challenges facing the organizations of business sector.  Moreover, this course offers a comprehensive vision on the mechanism for analysis preparation, job description and importance of the development of a special information system to human resources in the organization which enables the administration of planning, organizing, directing and controlling of human resources through the internet and modern systems communication.

Organizational Behavior 4202

This course presents the evolution of behaviorism in administration as well as the personal aspects that influence directing the human resources, and the most important theories about the behavior of staff at work such as the theory of motives, incentives and leadership, in addition to teams and group formation within organizations and ethics that must be displayed by the employees in the organizations of business sector.  Also this course presents contemporary behavioral issues such as empowerment, quality workshops and attention to the organization and the strengthening of modern modes of participation in the administration in the light of global changes and globalization.

Business Correspondence and Office Management 4210

This course deals with all kinds of messages needed in jobs, the main categories for each type of message, the mechanism of writing and the most important ideas that should be included in the messages that are used in business organizations, and the most important of which is the sale and settlement, employment letters, whether these messages were paper or electronic using modern methods of communication such as electronic mail. The course also provides an idea about writing a resume and preparing for job interviews. Finally , the course deals with the concept of contemporary offices and departments and the characteristics of office functions and methods of choosing the office and its functions as well as the concept of reporting , its  types , the mechanism of preparation and its  purpose.

E-Business 4215

It  presents the historical evolution of the Internet and its usage in business as well as the challenges that come with it , besides the importance of building Web sites for businesses in the field of marketing, distribution and promotion of products , and providing students with necessary skills to browse the commercial websites and conduct business operations in the light of the trend towards integration of internal information systems of business organizations and the use of the World Wide web. Moreover, the course provides the student with a perception about the concept of modern marketing process and the new elements of mix marketing, and it enables the student to use these elements in establishing an effective commercial site for business organization.

Purchase and Storage Management 4454

This course deals with the concept of procurement function and its importance, and the stages of the process of the recognition of the need, characterization and mechanisms to determine the economic and quantitative selection of suppliers and their classification and ways to choose the best suppliers through different procurement routes and that the most important tenders various stages to prepare an assignment requests, as well as receiving and inspection and preparation of the documentation for this until the end of the cycle purchase as well as warehouse management, classification and mechanism to deal with the different varieties all well to build a special information system that manages warehouses for business organizations and the course provides the highlights of the procurement laws in Palestine that contract and fabricated by government agencies and mechanism to deal with those laws in terms of bidding and knocked down and all what is going through the procurement process stages according to the Palestinian law to buy.

Local Administration and Local Government 4401

This course deals with the emergence of local services and the concept of administrative decentralization, its forms and objectives , and criteria that  distinguish between local government and local administration and the mechanism for the formation  of local councils, its  workers organization  and the problems they  are experiencing . The course also deals with the role of local councils as the role of the state changes where localities have been given a greater role in development.   Moreover, the course is interested in focusing on the development of local administration in Palestine since the Ottoman rule until the establishment of the Palestinian Authority and the trend towards state-building, and the legal framework governing the local administration in terms of the division of the state and the powers enjoyed by the local units, as well as the mechanism and methods for selecting members of local councils and modern roles played by local councils in Palestine in state-building and accelerating  development.

Management Information Systems 1481

It is the concept of Management Information System and the key components of such system especially, with entry of computers and networks to business organizations and the development of data processing methods by the computer and employing it in monitoring and analysis of administrative problems and decision-making, in addition to the mechanism of analyzing and the developing management information systems of business organizations and the factors influencing its development. The course also provides the student with practical capabilities which enable him to understand and use information systems and internet in organizations of business sector through access to practical models of management information systems within the Palestinian business sector such as banking and communication corporations.

Strategic Management 4306

This course provides an overview of the concept of planning, strategic planning and stages of this kind of where the quartet analysis, the vision, the mission and the curricula concerning strategic planning in business organizations in the light of various challenges facing such organizations are recognized. The course also provides an overview of the process of strategic planning in businesses in Palestine through the diagnosis of the Palestinian environment and the political and economic challenges which the business sector faces. Moreover, the course also offers a presentation of strategic planning in the ministries and local units along with the mechanisms of preparing such plans, and the challenges that Palestinian situation regarding strategic planning in both public and private sectors.

Computer Applications in Management Sciences 4307

This course presents the mechanism of Microsoft Office applications in processing administrative works. It also provides students with the skills needed for using the most important administrative applications such as Excel, various schemes, and forecasting and decision-making using statistical, mathematical and financial functions. In addition to using the ACCESS program to manage databases in terms of set up the tables of the rule, query and reporting in the light of what contemporary organizations requires namely the dynamic reports. Moreover, it provides a contemporary perception for some contemporary administrative applications in business organizations which enable such organizations to prepare various reports with multi-branch organizations that use the communication and Internet networks.

Total Quality Management 4308

This course provides an overview of the concept of Total Quality in business organizations, and historical developments in the field of quality and the role of senior management in establishing the quality system as well as the requirements and the mechanism to shift towards quality in terms of empowering employees and focusing on customer and strengthening the relationship with suppliers. In addition to that, using the tools of quality as well as presenting the prizes and certificates related to quality system ISO as well as tracing some business organizations in the Palestinian environment, and the most prominent standards provided by business organizations in Palestine to obtain quality certificates from case studies of business organizations in the Palestinian environment.

Entrepreneurship and Small Business Administration 4302

This course deals with the evolution of leadership and the characteristics of a leader with practical examples from Palestinian , Arab and international business organizations as well as preparing financial , technical and marketing feasibility studies for small business . In addition it addresses the most important factors that affect success and failure of small business, besides shedding light on some realistic studies regarding the most successful small business in the Palestinian environment. The course also addresses some of the legal aspects for the construction of small projects that must be recognized to create or develop a small business such as gaining various licenses from Palestinian environment.

Business Essentials 4102

The Business Essentials course teaches students the basic necessities of business, to help them develop core competencies they can use in the business world. The course provides a broad introduction to business, covering business principles, structure, and functions of management. Business Essentials introduces students to the world of business and helps prepare them for the economic roles of consumer, worker, and citizen in an ever changing world through. In addition to an introduction to management, the course covers various topics in economics, marketing, quality management, principles of accounting and finance. Business Essentials will promote curiosity and imagination, assisting students with consumer decision making, prepare them for future employment, and help them effectively perform their responsibilities as a citizen.

Business law 4371

The course aims to enable the student to know what commercial transactions are governed by different considerations and goals. The purpose of this course is to make a profit by trading the wealth. This requires speeding procedures and the speed factor requires special legal rules that differ from those applied to civil transactions. The trade law is characterized by a personal character that relates to the category of traders for commercial transactions that take place among them. The Commercial Register system, which registers the names of traders and the data of their trade in special registers, is a legal coordination and organization for the categories of merchants.

Mathematics for Economic and Business 4237

The objective of this course is to empower students of effective application of the mathematical tools, to understand, analyze, and explain economic phenomena. That imply to achieve the following objectives: A) Student will acquire reasonable methodology and its mathematical tools to treat with economic phenomena. B) Student will acquire skills to identify economic problem, and determine its variables, and formulate mathematical formula between these variables. C) Student will be able to explore solutions for the economic problem, by applying learned tools or, finding further tools or, working with team's members. D) Student will be oriented to use software applications to build and solve the problem, like MS Excel, or Mat Lab.

Principles of Law & Human Rights 4171

The Law & Human Rights program is an innovative and unique program. It offers students the opportunity to combine the principles of law with the study of human rights. Students of this course will be challenged and engaged by a rich curriculum of core and optional law modules.  Students will be trained in key legal skills such as written and oral advocacy; and they will be educated in the principles, theories and doctrines of human rights law and practice. Students will learn to identify and, where appropriate, distinguish between legal, moral, political and other considerations and arguments, and to critically analyze these arguments, both in written and in oral work, in order to arrive at an independently formulated and substantiated conclusion. Also, students will develop the capabilities and skills to research, analyze, discuss and write about relevant topics in international human rights law pertaining specifically to human rights institutions and mechanisms designed to help promote and protect human rights, demonstrating an awareness of the development and limits of international law.

Sales Management 4461

This is a comprehensive course in sales management principles and methods featuring allocation of priorities to the company's sales objectives and responsibilities; formulation of sales policy; tasks of planning, organizing, staffing and controlling the work of the field sales force. Understanding the human dynamic in managing salespeople and discussing some of the opportunities and challenges that sales managers face in their day-to-day work. Discussing the role of sales management in the broader corporate environment and the career opportunities that are available working in the sales and sales management functions. The course also reinforces the need for sales managers to display strong ethical behavior with customers and employees alike.

Financial Management 4341

Finance Management is designed to expose the student to the financial issues of determining the monetary resources needed by a business, the mix of these resources, the sources and uses of funds, the benefits, risks and costs associated with different types of resources and financing.

Social Skills 106

This course aims to provide students with direct experiences through direct dealing with people and life phenomena, which gives them the ability to integrate what they learn and what they encounter during interaction with the surrounding reality, through the provision of life skills within the framework of what was proposed by UNICEF, to include: Management, cognitive skills, social skills, and co-working skills, in addition to a range of other skills important to the student.

Research Methodology 5303

In this course students will learn how to identify problems to study, develop hypotheses and research questions, specify independent and dependent variables, check for the validity and reliability of studies and design research projects. You will be exposed to the broad range of designs used in communication research from laboratory and field experiments, surveys, content analysis, focus groups and in-depth interviewing.

Graduation Project 4499

This course represents a link between undergraduate and graduate stage as the student is transferred to the midst of scientific research through studying the ethics of scientific research and the mechanism of preparing a research plan thorough writing the basic elements of the plan such as the introduction, the problem of the study, its goals, importance, and research method. It also deals with writing questions and hypotheses covered by the study, as well as writing previous studies and their importance in researching and writing the theoretical framework of the research according to proper scientific bases based on scientific documentation of various sources and references. Moreover, recognizing the basis of preparing the tools of the study namely, interviews and questionnaires and the methods of Statistical Analysis using SPSS package, and learning how to read the results of the analysis and how to write findings and recommendations as well as preparing a list of references and appendices according to a proper scientific methodology.

International Management 4304

This course explains the concept of International Business in terms of its development and the nature of its work in addition to how it differs from local business, ethics of international business and social responsibility. It also talks about globalization in terms of concept, origin and manifestations, besides the pros and cons of globalization.
Moreover, it describes the political, legal, economic and technical environment of international business as well as cultural dimensions of international management, international business companies in terms of its concept and characteristics and the positive and the negative role they play in the global economy. The course addresses the characteristics of the director of international business organizations and explains strategic management in international business organizations, and the forms of organization used in international business organizations and strategies for production, marketing and finance as well as intellectual resources in international business organizations; the economy of the internet and e-commerce systems, global information and models of successful international experiences in international management.

Insurance Management 4343

This course aims at identifying the risk that could push organizations to establish insurance contracts, risk types and its relationship with insurance, it also offers  a definition to insurance, its types and functions ,  price polices , functions of insurance companies ; insurance contract, its conditions and components, legal principles to the insurance contract , insurance premiums, precautions, insurance marketing, and procedures for the issuance of insurance policies, and the settlement of claims and compensation , supervision and control of insurance facilities, and reinsurance. The course also provides the legal framework which regulates the insurance sector in Palestine as well as teaching students how to provide Palestinian market with various insurance services.

Crisis Management 4426

This course seeks to reinforce management through crisis via studying the various definitions of crisis, its characteristics, and stages, reason of its appearance and methods of diagnosis. As well as building a crisis team to deal with it and strategies, tools and methods used in managing the crisis. In addition to the use of effective and quantitative methods in crisis management. And the role of communication and media coverage during the crisis which contributes to providing the student with administrative capabilities that enable him to deal with crisis. The course also presents an overview of some global and local crisis such as studying real-life crisis in the Arab and international environments.

Analysis and Evaluation of Projects 4441

This course provides an explanation of the concept and the kinds of projects through the reviewing the stages of the project, and information necessary to conduct the analysis and evaluation of the project, as well as the kink between the project and its financers and the national economy. This is in addition life cycle of the project and the mechanism of conducting commercial and financial feasibility analysis to any new project in cases of uncertainty and under risk as well as conducting feasibility studies for public new projects, and predicting performance and mechanisms for addressing fruitful projects. Moreover, the course provides an explanation of actual management of development projects in Palestinian environment and how such projects are financed, planned and managed in the Palestinian real-life.

Project Management 4451

This course clarifies what is meant by projects, their importance and life cycle and the basic principles for planning and organizing the project as well as using network charts in preparing and monitoring the project. In addition to preparing feasibility study for the project by using financial criteria as well as preparing the budget of the project, its structure involved in the budget and recognizing the basis of controlling projects and how to manage large-scale projects in addition to the factors affecting its success or failure. The course also aims at proving students with practical skills for establishing executable small projects by applying theoretical information upon the project and employ the skills they gained from the course in building their own projects.

Practical Training in Institutions 4314

This course enables students to view reality of Palestinian business organizations whether it is commercial, industrial or service companies to acquire the knowledge needed to enter the labor market through joining business organizations in the Palestinian environment, looking at the administrative structure of the organization and lines of authority and functions of the various departments in the organization and the way the organization delivers its outputs to the community. In addition, the course sheds light on the internal and external communications that the organization makes, as well as human resources management in the organization and the use of documents, jobs and services.

Organizational Development 4203

This course explains the concept of organizational development, its applications, importance and dimensions in business organizations. It focuses on theories of organizational development, its models and approaches as well as analyzing stages of organizational development. The course will also include a presentation of the efforts of organizational development in Palestine, and an analysis of the experiences of some ministries and government departments using administrative cases and practical examples from practice.

English for Business 4376

In this course book, you will increase your English skills, especially English useful to your future work as business professionals. You will read about and discuss situations in which you may find yourself in your future, and you will consider business practices both at home in Palestine and in international contexts. Along the way, you will study English vocabulary and phrases meant to increase your command of spoken and written English. Case studies from Palestinian companies and professionals will inspire you to be innovative, hardworking, and dedicated to your specialty within business.

International Trade 4424

This introductory course in international trade familiarizes students with theories and policies that guide international trade. Students learn why international trade is important for Palestine and other nations, and they examine how it effects production, profit and the economy. Students analyze trade policies that are different than those that govern the State of Palestine, discuss why those differences exist. Students usually take this beginning international business course early in a degree program. Through it, they learn concepts and strategies that will help them build a successful international or domestic business. They study globalization and how it affects business, emphasizing how business is becoming more prominent in such nations as USA, China, India, Brazil, and other Arab countries. Usually, coursework includes analyzing business case studies.

The Economics of Resources and the Environment 4311

This course aims to clarify the foundations of resource economics of its various types by focusing on economic analysis and economic theory in describing resources and determining their characteristics, classifications and uses, in addition to ways of developing and preserving them, and the economic effects of the environment and pollution. This course deals with the theoretical basics that are indispensable in understanding the economics of resources, the environment and ecology, with a focus on resources and the environment and the relationship between them in the context of the human need for resources as basic inputs in production and his need for a clean and sustainable environment.

E-Marketing 4315

This course provides a thorough understanding of the principles and practices associated with using the internet to market goods and services. It explores how the internet can be used effectively to enhance marketing activities of corporate enterprises, non-profits and government agencies.

Managerial Accounting 4323

This course Introduces the student to the business concepts and methods used to report managerial performance information to internal users and managers to assist in making sound business decisions in managing the firm. This course will help the student to understand the fundamental concepts of managerial accounting. It also includes a study of accounting concepts and reporting techniques applied in a management decision-making context, Students analyze accounting data from real-world case studies and present their analysis, conclusions, and recommendations.

International Program:
Support and follow-up team for the international program: